CanadaBuys #AB-2026-03079

Recovery Marketing Services for Jasper Commerce Continuity Initiative

The Municipality of Jasper is seeking a provider for Recovery Marketing Services to support the Jasper Commerce Continuity Initiative (CCI): - Government buyer: Municipality of Jasper, Alberta, Canada - No specific OEMs or commercial vendors are named in the solicitation - Service requested: - Development and execution of targeted, conversion-focused marketing tactics - Aim: Increase visibility, foot traffic, and spending in the Pop-Up Village and surrounding commercial areas - Focus audiences: Current visitors, near-term travelers, and local/regional residents - Support for businesses impacted by the 2024 wildfire - Contract value: $50,000 CAD - Period of performance: Approximately 20 months - No unique product requirements, part numbers, or trade agreements specified - Opportunity is open to competitive proposals

Description

The Municipality of Jasper is seeking proposals for Recovery Marketing Services under the Jasper Commerce Continuity Initiative (CCI). The project aims to deliver targeted marketing initiatives to increase customer activity and support local businesses affected by the 2024 wildfire. The successful proponent will develop and implement practical, conversion-focused tactics targeting visitors currently in Jasper, those with near-term travel plans, and local/regional audiences to boost visibility, foot traffic, and spending in the Pop-Up Village and surrounding commercial areas. The contract duration is approximately 20 months with a total budget of $50,000 CAD.

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