Hutchinson Ionwave #2026-23

City of Hutchinson Seeks Marketing Agency for Market Hutch Program

The City of Hutchinson, Kansas (Strategic Growth Department) is seeking a qualified marketing agency to lead the Market Hutch community marketing program. - Government Buyer: - City of Hutchinson, Kansas - Strategic Growth Department - No specific OEMs or named vendors are identified in this solicitation - Services Requested: - Comprehensive marketing services for the Market Hutch program - Brand and creative strategy development - Media strategy and placement (digital, social, video, traditional, emerging channels) - Content development (copywriting, graphics, video, photography) - Performance measurement and reporting tied to sales tax and visitor outcomes - Coordination with city staff - Budget and Contract Details: - Annual budget of $75,000 (covers agency fees, media placement, content production, and program costs) - Initial contract period is one year, with possible annual renewals up to a total of three years - Notable Requirements: - Clear performance measurement linked to economic impact - Compliance with non-discrimination and tax certification policies

Description

The City of Hutchinson, Kansas, is soliciting proposals from qualified marketing agencies to provide community marketing services under the Market Hutch program. This program aims to promote Hutchinson as a regional destination to increase out-of-market consumer traffic and local sales tax revenue. The selected agency will develop and execute a comprehensive marketing strategy including brand development, media placement, content creation, and performance measurement. The contract period is for one year starting January 1, 2026, with possible renewals through December 31, 2028, and the annual budget is $75,000.

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