Massachusetts COMMBUYS #BD-26-1396-AF001-AF001-126944

Branding Firm Sought for Brand Strategy and Influence Campaign at Massachusetts College of Liberal Arts

This opportunity involves the Massachusetts College of Liberal Arts seeking a branding firm to lead a comprehensive brand renewal initiative. - Government Buyer: - Massachusetts College of Liberal Arts (MCLA), located in North Adams, Berkshire County, Massachusetts - Scope of Work: - Develop a comprehensive brand strategy, narrative, and influence campaign - Focus on enhancing the college's brand identity as part of a brand renewal effort - Advertising services are specifically requested for the campaign - Products/Services Requested: - Advertising services (UNSPSC 821000) - Brand strategy, narrative, and influence campaign development - OEMs and Vendors: - No specific OEMs or vendors are named in the solicitation - Unique Requirements: - Project will commence after the spring or summer of 2026 - Emphasis on a holistic approach to brand renewal and influence - Location: - All work to be performed for Massachusetts College of Liberal Arts in North Adams, MA

Description

Massachusetts College of Liberal Arts is seeking a branding firm to develop a brand strategy, narrative, and influence campaign. The project is scheduled to begin after spring or summer 2026 and aims to enhance the college's brand identity. The solicitation involves advertising services related to this brand renewal effort. Prospective bidders can find the complete RFP details on the college's procurement website.

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