Building and General Services of Vermont #Marketing Services for the Vermont Lottery RFP FINAL 20260416

Vermont Lottery Comprehensive Marketing Services Solicitation

The State of Vermont is seeking a qualified vendor to provide comprehensive marketing services for the Vermont Lottery. - Government Buyer: - State of Vermont, Department of Buildings and General Services, on behalf of the Department of Liquor and Lottery - Products/Services Requested: - Comprehensive marketing services for the Vermont Lottery - Creation and preparation of marketing content across multiple formats (film, video, radio, digital media, print, signage, promotional items) - Media buying and placement - Verification of media services - Creative and production supervision - Social media messaging - Participation in market research - Public relations planning and execution - Account management - Notable Requirements: - Attendance at least one lottery industry conference per year - Weekly and quarterly reporting - Compliance with responsible gaming standards and advertising regulations - Emphasis on maximizing advertising efficiency, improving customer service, and leveraging specialized lottery marketing expertise - Pricing must be firm for the initial term - Compliance with worker classification and climate change considerations - No specific OEMs or named vendors are mentioned in the solicitation - Contract Duration: - Initial period of 24 months, with options to renew for up to three additional 12-month periods

Description

The State of Vermont's Department of Liquor and Lottery is seeking proposals from qualified companies to provide comprehensive marketing services for the Vermont Lottery. The contract will span 24 months with options to renew for up to three additional years, starting September 1, 2026. Services include creating marketing content across various media, media buying, verification of media placements, creative supervision, social media messaging, participation in market research, public relations, and account management. The goal is to maximize advertising efficiency, improve customer service, and leverage specialized lottery marketing expertise.

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