SAM #DOS_19AQMM26F0402_Soc_Media_Mgmt

Urgent Social Media Management Services in Spanish, French, and Portuguese for U.S. Government Messaging

This opportunity from the U.S. Department of State seeks urgent social media management services in Spanish, French, and minor Portuguese to amplify U.S. Government messaging and counter foreign propaganda. - Exception to fair opportunity is justified due to urgent agency needs under FAR 16.507-6(b)(1) - Services required include: - Social media content creation, promotion, analytics, reporting, and coordination - Short text translations for priority audiences - Target languages: Spanish, French, and minor Portuguese - Incumbent contractor: Sensis Agency (dba Sensis Inc.), a U.S. small business - Interim firm-fixed-price award valued at $950,000 for up to 18 months - Period of performance: 6-month base, 6-month option, and potential 6-month extension (total up to 18 months) - Place of performance includes: - Miami Media HUB, Miami, FL - Glendale, CA - Washington, Brussels, London, and other domestic/international locations - No specific product part numbers or purchase quantities listed; requirement is for services - No OEMs or competing manufacturers identified; focus is on service providers

Description

This acquisition was conducted pursuant to 41 U.S.C. 4103 and 4106 as implemented by FAR 16.507-6 Exceptions to Fair Opportunity and substantiated by the following: 

FAR 16.507-6(b)(1) – The agency need for the supplies or services is so urgent that providing a fair opportunity would result in unacceptable delays. 

Mission Impact: The requirement provides an accurate portrayal of USG policies and people in the language priority audiences speak, countering foreign adversaries’ propaganda, and reinforcing American leadership globally so that foreign publics are inclined to support policies that make the United States and its partners and allies safer, stronger, and more prosperous. 

Consequences of Termination: The Department would lose an effective mouthpiece in the Spanish, French, and Portuguese-speaking world, ceding the online information space to false narratives particularly related to Department priorities such as immigration. 

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