Murrieta Planet bids #RFP 2026

City of Murrieta Seeks On-Call Market Research and Data Analysis Services

The City of Murrieta is seeking qualified firms to provide on-call market research and data analysis services to support its economic development and retail recruitment initiatives. - Government Buyer: - City of Murrieta, Economic Development Department, City Manager Department - Scope of Services: - Market analysis, including demographic profiling, population surveys, community analysis, retail trade area mapping, foot traffic analytics, and geolocation data - Retail opportunity analysis (gap analysis, consumer reports) - Development and redevelopment site analysis (site profiles, opportunity identification) - Retailer and developer recruitment (contact lists, recruitment plans, status summaries, monthly updates) - Marketing and branding (market profiles, flyers, feasibility packages, opportunity packages, online dashboards) - Ongoing retail recruitment coaching - Requirements: - Firms must have at least 3 years of public agency experience in California and demonstrated expertise in retail recruitment - All services must be provided directly by the selected firm, with a designated key point of contact - No specific OEMs, products, or part numbers are named; this is a professional services procurement - Contract Structure: - Initial two-year term with three optional one-year renewals, for a potential total of five years, subject to satisfactory performance - Place of Performance: - City of Murrieta, Riverside County, California

Description

The City of Murrieta is seeking proposals from qualified firms to provide high-level market research and data analysis services on an as-needed basis. The scope includes tasks such as market analysis, determining retail opportunities, identifying development and redevelopment opportunities, marketing and branding, recruiting retailers and developers, and ongoing retail recruitment coaching. The contract term is two years with options for three one-year renewals, and proposals are due by May 13, 2026.

View original listing