Federal Register #File No. 242 3093

FTC Proposed Consent Order with TruHeight for Deceptive Advertising of Dietary Supplements

This announcement details a regulatory enforcement action by the Federal Trade Commission (FTC) regarding deceptive advertising practices: - Government Buyer: - Federal Trade Commission (FTC), Office of the Secretary - Respondents: - Vanilla Chip LLC (dba TruHeight) - Eden Stelmach (individual) - Justin Rapoport (individual) - Products/Services Involved: - TruHeight dietary supplements (no part numbers or quantities specified) - Applies to any dietary supplement, food, or drug marketed or sold by the respondents - Key Findings and Requirements: - Alleged deceptive advertising claims that TruHeight supplements increase height in children and teens without substantiation - Use of fake consumer reviews and incentives for positive reviews - Proposed consent order includes: - Prohibition of unsubstantiated health claims and deceptive review practices - Monetary relief of $750,000 - Ongoing compliance and reporting requirements - FTC is seeking public comment on the proposed order - Not a procurement opportunity; no products or services are being solicited or purchased - Place of record: FTC headquarters, Washington, DC

Description

This Federal Trade Commission notice announces a proposed consent agreement with Vanilla Chip LLC, doing business as TruHeight, and individual respondents regarding alleged deceptive advertising of TruHeight dietary supplements. The complaint alleges unsubstantiated claims that the products increase height in children and teenagers, use of fake consumer reviews, and incentives for positive reviews. The proposed order includes prohibitions on such practices, monetary relief of $750,000, and compliance requirements. Public comments are requested by May 15, 2026.

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