California eProcure #R005370

California State Lottery seeks quantitative market simulation research services for Scratchers® concept testing and market simulations

This opportunity involves the California State Lottery seeking expert vendors for quantitative market simulation research services focused on Scratchers® product concept testing and market simulations. - Government Buyer: - California State Lottery - Information Security Office (ISO) - Procurement Services and Support - Products/Services Requested: - Quantitative consumer research studies using spending exercises and market simulations for Scratchers® concept testing - Includes questionnaire development, sample acquisition, fieldwork, analysis, topline and final reports, and raw data files - Focus on estimating incremental trial, playership, sales, profits, cannibalization, and player preferences at various price points - GenAI Impact Assessment Form completion if any Generative AI solutions are proposed or used - Unique or Notable Requirements: - Vendors must have experience with quantitative research and timely delivery of reports - If proposing GenAI solutions, vendors must disclose data handling, comply with NIST SP 800-53, use Zero Trust principles, and ensure Lottery ownership of generated outputs - Secure file transfer protocols required for proposal submission - OEMs and Vendors: - No specific OEMs or named vendors; open to all qualified providers of quantitative market research and simulation services - Period of Performance: - Two-year base contract with two optional one-year extensions, plus possible emergency and transitional extensions - Place of Performance/Delivery: - California State Lottery Procurement Services and Support, 700 North 10th Street, Sacramento, CA 95811-0393

Description

The California State Lottery Commission is seeking qualified vendors to conduct quantitative consumer research using spending exercises and market simulations. The research aims to evaluate Scratchers® concepts for potential sales and profit gains, estimate incremental trial and sales impacts, and compare appeal among concepts. Additional market simulation testing objectives will be determined per project. The contract resulting from this RFP will be for two years with two optional one-year extensions.

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