California eProcure #S25OEA002

California DIR Seeks Media Consultant for Statewide Public Awareness Campaigns (2026-2029)

The California Department of Industrial Relations (DIR) is seeking a media consultant contractor to develop and manage paid media plans for statewide public awareness campaigns from 2026 to 2029. - Government Buyer: - California Department of Industrial Relations (DIR) - Business Management Office, Contracts Unit; Office of External Affairs - Scope of Services: - Comprehensive media planning and management for campaigns on Heat Illness Prevention, Wage Theft, Women in Construction, Workplace Safety, and Protection from Wildfire Smoke - Multilingual content development, translation, interpretation, printing, packaging, and shipping - Paid advertising, media placement, and fulfillment - Market research, campaign monitoring, monthly status reporting, and annual impact assessment - Preparation and distribution of press releases and media kits - Budget & Structure: - Total contract value: $7,350,000 over 48 months - 10% for contractor labor, 90% for direct costs (media buys, printing, translations) - Fixed direct expense caps for campaign components - Unique Requirements: - Prohibition on generative AI for creative content (images, video, voiceover, writing, editing) without prior DIR approval - Emphasis on increasing expenditures to Ethnic and Community Media Outlets - Multilingual and equity-focused outreach targeting non-English speaking workers - Statewide strategic targeting with priority markets such as Sacramento and Northern California - OEMs & Vendors: - No specific OEMs or named vendors; open to all qualified media consulting firms - Place of Performance: - DIR Business Management Office, 1515 Clay Street, Suite 301, Oakland, CA 94612 - Reporting & Deliverables: - Monthly status reports and annual campaign impact reports required - Final data due 60 days after campaign completion

Description

The California Department of Industrial Relations (DIR) is soliciting proposals from media consultant contractors to develop and manage paid media plans for various public awareness campaigns spanning 2026 to 2029. The scope includes marketing, advertising agency services, media placement, public information campaigns, and press release/media kit services. The solicitation outlines requirements for technical and cost proposals, prohibits the use of generative AI for content creation without prior approval, and specifies fixed direct expense caps for campaign parts. Proposals are due by April 17, 2026, and must be submitted electronically.

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