Murrieta Planet bids #140885

City of Murrieta Seeks Market Research and Data Analysis Services for Business Recruitment

The City of Murrieta is seeking qualified firms to provide market research and data analysis services to support business recruitment efforts across city departments. - Buyer: City of Murrieta (local government) - No specific OEMs or vendors are mandated; open to all qualified firms - Services requested include: - Demographic profiling and population surveys - Community analysis and retail trade area mapping - Foot traffic analytics and geolocation data - Gap analysis and consumer reports - Development/redevelopment site analysis and retail site profiles - Identification of retailers and developers for recruitment - Creation of marketing and branding materials - Online retail dashboards and recruitment planning - Stakeholder workshops and ongoing recruitment coaching - Notable requirements: - Ability to provide all listed services - Appointment of a key point of contact from the proposing firm - Electronic response submission - Procurement is unrestricted and open to all qualified bidders

Description

The City of Murrieta is seeking proposals from qualified firms to provide comprehensive market research and data analysis services to support its business recruitment efforts. The scope includes demographic profiling, retail trade area mapping, gap analysis, development opportunity assessments, and retail recruitment planning. The selected firm will also deliver marketing and branding materials, conduct stakeholder workshops, and provide ongoing recruitment coaching. Proposals are due by May 13, 2026, and services will be provided on an as-needed basis.

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