Lee County Southwest Florida #RFP240474CMR

Award for Tourism Market Research Services for Lee County Visitor & Convention Bureau

Lee County, Florida has awarded a contract for comprehensive tourism market research services to Downs & St. Germain Research, LLC for the Visitor & Convention Bureau (VCB). - Government Buyer: - Lee County Board of County Commissioners, Visitor & Convention Bureau, Department of Procurement Management - Awarded Vendor and OEM: - Downs & St. Germain Research, LLC (also referenced as Downs & St. Germain Research, Inc.) - Scope of Services: - Development and implementation of an integrated strategic research plan for tourism - Creation and execution of research materials and studies - Quarterly deliverables including: - Visitor Profile Surveys (approx. 3,300 surveys/month, in-person intercepts) - Occupancy Surveys (quarterly analysis of lodging occupancy) - Visitation Trend Analysis (quarterly, by season) - Economic Impact Analysis (quarterly, including retail sales and tax revenue) - Industry Barometer Analysis (quarterly interviews with industry leaders) - Seasonal Information Reports and presentations to the Tourist Development Council - Special reports, projects, or studies as requested by the VCB - Consultation and coordination with advertising agencies - Notable Requirements: - Provider must have extensive experience in tourism research - Quarterly and annual reporting, with presentations to the Tourist Development Council - Annual budget not to exceed $300,000 - Contract includes standard requirements for insurance, public records compliance, and background screening - Period of Performance: - Three-year base term with an option to renew for up to two additional years - Place of Performance: - Primary work and deliverables for Lee County, Florida (Fort Myers), with presentations to the Tourist Development Council

Description

Lee County, Florida, issued Request for Proposal (RFP) number RFP240474CMR to procure marketing research services for the Visitor & Convention Bureau (VCB). The contract awarded to Downs & St. Germain Research, LLC covers a three-year term starting April 2, 2025, with an option to renew for an additional two years. The scope includes development and implementation of strategic research plans, creation of research materials, and analysis of primary and proprietary research studies. The contract has a not-to-exceed value of $300,000 and includes quarterly deliverables such as visitor profile surveys, occupancy surveys, visitation trend analysis, economic impact analysis, and special reports as requested by the VCB.

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