Maryland Procurement Portal #92215

Digital Media Creative Production, Testing, and Optimization Services for University of Maryland Global Campus

This opportunity seeks digital media creative production, testing, and optimization services for the University of Maryland Global Campus. - Government Buyer: - University of Maryland Global Campus (UMGC) - Scope of Services: - Creative asset development for digital and social media platforms - Platforms include Meta, Google Demand Gen, DV360, LinkedIn, TikTok, Performance Max, and paid search - Implementation, performance testing, and ongoing optimization of creative assets - Alignment of creative strategy with UMGC objectives - Vendor Requirements: - Demonstrated expertise in current best practices and trends for digital and social media - Strong analytic capabilities for structuring and developing testing and optimization plans - Ability to scale creative asset development as needed - Deep understanding of performance metrics and analytics - OEMs and Vendors: - No specific OEMs or named vendors; open to all qualified service providers - Notable Requirements: - Vendors must be able to deliver creative solutions across multiple digital platforms and optimize based on performance data

Description

The University of Maryland Global Campus is seeking proposals from qualified vendors to provide digital media creative development, implementation, performance testing, and optimization services. The scope includes conceptualizing and executing creative asset development across various digital and social media platforms such as Meta, Google Demand Gen, DV360, LinkedIn, TikTok, and others. Vendors must demonstrate understanding of best practices, performance metrics, and analytic capabilities to optimize digital media assets in alignment with the University's objectives. Proposals are due by October 23, 2025, with inquiries accepted until October 9, 2025.

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