Michigan VSS #RFP-271-260000001532-1

Advertising and Marketing Services for Michigan MET and MiABLE Programs

This opportunity seeks professional marketing and advertising services to promote Michigan's MET Section 529 prepaid tuition program and the MiABLE program. - Government Buyer: - State of Michigan Department of Treasury - Michigan Education Trust (MET) - Michigan Achieving a Better Life Experience (MiABLE) - OEMs and Vendors: - No specific OEMs or vendors are named in the solicitation - Products/Services Requested: - Comprehensive advertising and marketing services - Services to support outreach and promotion for MET and MiABLE programs - Unique or Notable Requirements: - Focus on increasing public awareness and participation in state-run education and savings programs - Services may include campaign development, media buying, creative production, and digital marketing - Place of Performance: - OPS Building office, Department of Treasury, Lansing, MI

Description

This solicitation is a Request for Proposal (RFP) issued by the Department of Treasury, Michigan Education Trust (MET), and Michigan Achieving a Better Life Experience (MiABLE). It seeks to contract with a professional marketing and advertising company to provide services supporting these programs. The scope includes advertising and marketing efforts to promote the Section 529 prepaid tuition program and MiABLE. The RFP was posted on July 7, 2016, with a response deadline of July 31, 2016.

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