California eProcure #RFP R005370

Quantitative Market Simulation Research Services for California State Lottery Scratchers®

This opportunity seeks expert market research services to support the California State Lottery's Scratchers® product development and sales strategies. - Government Buyer: - California State Lottery Commission - Services Requested: - Quantitative consumer research using spending exercises and market simulations - Evaluation of Scratchers® concepts for sales and profit potential - Estimation of incremental trial, playership, sales, profits, and cannibalization at various price points - Comparison of player interest and preferences among different concepts - Additional market simulation testing as needed - Unique Requirements: - Focus on English-language studies - Services must support data-driven decision-making for lottery product offerings - No specific OEMs or named vendors are identified in the solicitation - Contract Structure: - Base period of two years, with two optional one-year extensions

Description

The California State Lottery Commission is seeking qualified vendors to conduct quantitative consumer research studies using spending exercises and market simulations. The research aims to evaluate Scratchers® concepts for potential sales and profit gains, estimate incremental trial and sales metrics, and understand player preferences. Additional market simulation testing objectives will be determined per project. The contract will be for two years with two optional one-year extensions.

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