Massachusetts COMMBUYS #BD-26-1037-2CTF0-CTF00-127016

Digital Marketing Campaign for Children's Trust Awareness – Massachusetts Department of Early Education and Care

This opportunity seeks a digital marketing partner to support the Massachusetts Department of Early Education and Care's Children's Trust Fund in raising awareness through a targeted digital advertising campaign. - Government Buyer: - Commonwealth of Massachusetts, Department of Early Education and Care (Children's Trust Fund) - Products/Services Requested: - Digital marketing campaign planning, execution, and management - Focus on search, display, and video advertising - Campaign aims to increase awareness of the Children's Trust and may promote a systems change video - Target audiences include the family support workforce and general Massachusetts public - Vendor Requirements: - Demonstrated experience with public health or mission-driven campaigns - Expertise in digital advertising (search, display, video) - Open to small business participation - No specific OEMs or named vendors are identified in the solicitation - Procurement managed via the COMMBUYS portal

Description

The Childrens Trust is seeking quotes from a qualified digital marketing vendor to plan, execute, and manage a targeted digital advertising campaign aimed at increasing general awareness of the Childrens Trust and reaching priority audiences across Massachusetts, specifically the family support workforce. A secondary focus may include promotion of a recently developed systems change video highlighting prevention in action. The vendor should have experience in public health or mission-driven campaigns and expertise in search, display, and video advertising.

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