Ontario Tenders #tender_21704

Ontario Cannabis Store Seeks Activation Impact Measurement Services for Public Initiatives

This opportunity from the Ontario Cannabis Store (OCS), part of the Ontario Cannabis Retail Corporation, seeks a supplier for activation impact measurement services: - Government Buyer: - Ontario Cannabis Store (OCS), Ontario Cannabis Retail Corporation - Headquarters: 4100 Yonge Street, Toronto, Ontario, M2P2B5 - Scope of Work: - Evaluate effectiveness of OCS’s public-facing activations and investments - Includes pricing exercises, digital marketing campaigns, Out of Home (OOH) advertising, radio promotions, and other initiatives - Provide timely, actionable insights to validate initiative effectiveness and inform future strategies - Products/Services Requested: - Activation impact measurement services (no part numbers specified) - OEMs and Vendors: - No specific OEMs or vendors are named in the solicitation - Unique/Notable Requirements: - Supplier must deliver insights that support OCS’s legal market share growth and social responsibility mandate - Contract duration is 36 months - Open to all qualified suppliers - Place of Performance: - Ontario, with OCS headquarters in Toronto

Description

The Ontario Cannabis Store (OCS) has issued a Request for Proposals (RFP) seeking suppliers to provide activation impact measurement services. The scope includes evaluating the effectiveness of OCS's public-facing activations such as pricing exercises, marketing campaigns (digital, Out of Home, radio), and other initiatives aimed at growing legal market share and supporting social responsibility. The successful proponent will deliver timely and actionable insights to validate the effectiveness of these initiatives and inform future strategies. The contract duration is estimated at 36 months, and the procurement route is open.

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