CanadaBuys #20137547

Professional Services for Integrated Marketing Strategy, Communication, and Brand Architecture

This opportunity from the Agence de mobilité durable seeks professional services to enhance and unify its marketing and brand strategy. - Government Buyer: - Agence de mobilité durable (Canadian government agency) - Scope of Services: - Integrated marketing strategy, communication, and brand architecture - Evolve and consolidate the agency's brand ecosystem, including: - Main brand (Mobicité) - Sub-brand (Bonjour) - Employer brand - Develop a strong, coherent, and attractive employer brand - Update and evolve the main brand's visual system - Increase agency awareness and foster service adoption - Build internal competencies for a brand office - Align with previous brand identity work (graphic charter, narrative pillars, awareness study) - Notable Requirements: - Services must build on existing brand identity assets - Focus on both external and internal branding - Contract Details: - Duration: 36 months - Location: Montréal - OEMs and Vendors: - No specific OEMs or vendors are named in the solicitation

Description

This solicitation seeks professional services for integrated marketing strategy, communication, and brand architecture to evolve and consolidate the positioning of the Agency and its brand ecosystem. The work includes developing a strong employer brand, evolving the main brand's visual system, increasing agency awareness, and fostering service adoption. The project will align with previous brand identity work and includes strategic foundations, brand harmonization, and deployment over a 36-month contract period. The procurement is conducted via competitive open bidding and is based in Montréal.

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