Quebec SEAO #AO-AMD-26-008

Professional Services for Integrated Marketing Strategy, Communication, and Brand Architecture

The Agence de mobilité durable, a government agency in Montréal, Quebec, is seeking professional services to enhance its integrated marketing strategy, communication, and brand architecture. - Government Buyer: - Agence de mobilité durable (Montréal, Quebec) - Scope of Services: - Evolve and consolidate the agency's brand positioning - Develop and harmonize the architecture of main and sub-brands (including Mobicité and Bonjour) - Enhance employer branding and visual identity - Increase agency awareness and public recognition - Establish strategic foundations and harmonize main and employer brands - Oversee deployment of new brand elements - Support internal skill development for the creation of a brand office - Unique Requirements: - Alignment with previous brand identity developments - Focus on both external brand presence and internal capacity building - OEMs and Vendors: - No specific OEMs or vendors are mentioned, as this is a service-based opportunity - Place of Performance: - Agence de mobilité durable office, 2100, rue Drummond, bureau 500, Montréal, QC, H3G1X1

Description

This solicitation is for professional services in integrated marketing strategy, communication, and brand architecture for the Agence de mobilité durable in Montréal, Quebec. The project aims to evolve and consolidate the agency's brand positioning, including brand architecture, employer branding, visual identity, and increasing agency awareness. The contractor will be responsible for strategic foundations, brand harmonization, and deployment. The work will align with previous brand identity developments and focus on internal skill development for a brand office.

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