SAM #70US0926R70093666

U.S. Secret Service National Recruitment Advertising Campaign Services (NRAC)

The U.S. Secret Service (USSS), Office of Human Resources, is seeking a contractor to manage and execute a comprehensive National Recruitment Advertising Campaign (NRAC) to attract law enforcement officer candidates nationwide. - Government Buyer: - United States Secret Service (USSS), Office of Human Resources, Recruitment Division - OEMs and Vendors: - No specific OEMs or vendors are named in the solicitation or attachments - Primary Services Requested: - Full-service recruiting, marketing, and advertising campaign management - Planning, designing, producing, executing, and evaluating advertising across television, radio, print, internet, direct mail, outdoor, and transit media - Programmatic job advertising and digital campaigns (streaming video/audio, YouTube pre-roll) - Hosting and supporting recruiting events and Entry Level Assessment Centers (ELACs) - Recruiter sales training for USSS personnel - Electronic tracking and talent management technology (event management software, mobile devices) - Multimedia analytics and website traffic reporting (e.g., Google G4 analytics) - Production and distribution of USSS-branded promotional products (brochures, cups, pens, calendars, bags, flash drives) - Quantities and Targets: - Targeting over 70,000 applicants annually - Media impressions: 84 million streaming video, 140 million streaming audio, 25 million YouTube pre-roll (over 12 months) - Recruiter sales training for 16+ personnel annually - Unique or Notable Requirements: - Measurable outcomes and monthly reporting based on research and media tracking - Key personnel must meet specified qualifications and security requirements - Ability to adapt recruitment strategies and provide insights on talent acquisition - Small business set-aside under NAICS 541810 - Firm fixed-price IDIQ contract structure with a $90 million ceiling and a five-year ordering period (plus possible six-month extension) - Place of Performance: - U.S. Secret Service Memorial Headquarters Building, Washington, DC - James J Rowley Training Center, Laurel, MD - Select states for targeted advertising (TX, CA, FL, DC, VA, PA, MD, NC, NY, NJ, GA) - Nationwide reach for digital campaigns

Description

The United States Secret Service (USSS,) Office of Human Resources (HUM,) seeks to establish a contract to award varied recruiting, marketing, and advertising projects. This contract will provide HUM with the management and professional support services required to meet the USSS national recruitment objectives. HUM requires a full-service recruiting and advertising vendor capable of providing all necessary management, supervision, labor, material, and equipment to plan, design, produce, execute, evaluate, and measure the effectiveness of advertising in support of the U.S. Secret Service.

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