Merx #P26--147

York University seeks digital marketing services for Osgoode Professional Development

York University is seeking a qualified provider for digital marketing services to support Osgoode Professional Development. - Government Buyer: - York University, Procurement Services office - Scope of Work: - Creation and management of paid media campaigns on Google, Microsoft, LinkedIn, and Meta - Focus on increasing awareness, generating leads, and achieving registration/conversion targets - Includes digital marketing strategy, campaign execution, and reporting - Requirements: - Proponents must demonstrate substantial experience in digital marketing - Submission of relevant case studies - Clear outline of pricing structure for ad buying - Registration with MERX and proposal submission through the designated portal is mandatory - Contract Details: - Initial term of 36 months - Up to four optional 12-month extensions (potential total of 84 months) - No specific OEMs or product part numbers are named in the solicitation - Open to all interested and qualified proponents

Description

York University is seeking a proponent with substantial experience and resources to provide a variety of digital marketing services for Osgoode Professional Development. The selected proponent will manage and create paid media campaigns on platforms such as Google, Microsoft, LinkedIn, and Meta to drive lead generation and conversions. The contract term is 36 months starting June 1, 2026, with up to four optional 12-month extensions. Proposals must be submitted through the specified portal by May 4, 2026, and proponents must be registered with MERX to be considered.

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