Merx #AB-2026-02784

Market Research Study for Economic Development and Talent Attraction – City of Medicine Hat

This opportunity involves a market research project for the City of Medicine Hat, Alberta, focused on understanding relocation motivations to support economic development and talent attraction. - Government Buyer: - City of Medicine Hat (municipal government, Alberta, Canada) - Products/Services Requested: - Mixed method market research study (qualitative and quantitative) - Analysis of motivations for relocating to Medicine Hat - Support for economic development, tourism, place branding, and talent attraction strategies - Focus on competitive advantages: affordability, lifestyle, sector strengths - Addressing talent gaps in key sectors: - Aerospace & Defence - Healthcare - Engineering - Skilled Trades - OEMs and Vendors: - No specific OEMs or vendors are named in the solicitation - Unique/Notable Requirements: - Study must address both qualitative and quantitative aspects - Emphasis on actionable insights for city strategies - Project categorized under Professional, Administrative and Management Support Services (NIGP Code N13)

Description

The City of Medicine Hat is seeking a qualified market research partner to conduct a mixed method study (qualitative and quantitative) to understand motivations for relocating to Medicine Hat, Alberta. The study aims to support economic development, tourism/place branding, and talent attraction strategies, focusing on the city's competitive advantages such as affordability and lifestyle. Priority sectors include Aerospace & Defence, Healthcare, Engineering, and Skilled Trades. The project falls under Professional, Administrative and Management Support Services.

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