Minnesota Supplier Systems #2000018189

Marketing Agency Services for Minnesota Parks and Trails

The Minnesota Department of Natural Resources (DNR), Division of Parks and Trails, is seeking a full-service marketing agency to lead advertising and outreach for Minnesota State Parks and Trails. - Government Buyer: - Minnesota Department of Natural Resources (DNR), Division of Parks and Trails - Contracting office: DNR OMB Purchasing, St. Paul, MN - Scope of Services: - Develop, implement, and analyze comprehensive advertising campaigns - Tactics include digital ads (Facebook, Instagram, Snapchat, TikTok, Google, YouTube), influencer marketing, creative artwork, radio/podcast ads, print placements, and out-of-home media - Services also include market research, account management, paid media buys, and campaign reporting - Focus on increasing awareness and sales of programs and retail items, targeting diverse and younger audiences - Agencies may propose additional platforms or tactics - Notable Requirements: - Proposals must comply with WCAG 2.1 accessibility standards - Adherence to the Minnesota Brand Style Guide - Use of state-provided survey data - Only one bid per vendor is allowed; sealed solicitation - Responders must submit detailed cost proposals and comply with diversity, equal pay, and workforce certification requirements - No specific OEMs or product vendors are named, as this is a services contract - Estimated contract value: $400,000 for the initial period, with an option to extend up to three additional years - Primary places of performance and delivery: Minnesota State Parks and Trails and DNR OMB Purchasing office in St. Paul, MN

Description

The Minnesota Department of Natural Resources (DNR), Parks and Trails (PAT) division, is seeking proposals for a marketing agency to strategize, implement, and analyze comprehensive advertising efforts from May 1, 2026, to June 30, 2027, with an option to extend up to three years. The scope includes a variety of marketing tactics such as digital ads (Facebook, Google), influencer marketing, artwork, radio/podcast ads, and potential print placements. Vendors are encouraged to suggest additional platforms or tactics. The solicitation is a sealed event with a response deadline of April 15, 2026.

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