CanadaBuys #P26--147

York University Seeks Digital Marketing Services for Osgoode Professional Development

York University is seeking a qualified provider for digital marketing services to support its Osgoode Professional Development program. - Government Buyer: - York University Procurement Services, Toronto, Ontario - Services Requested: - Creation and management of paid media campaigns on Google, Microsoft, LinkedIn, and Meta platforms - Lead generation, awareness building, and achievement of registration/conversion targets - Strategic recommendations and performance maximization - Requirements: - Vendor must demonstrate significant experience with digital marketing for higher education or similar sectors - Proponents must submit qualifications, methodology, case studies, references, objectives, deliverables, and pricing - Contract Details: - Initial term of 36 months, with up to four 12-month extension options - No specific OEMs or product part numbers are named; this is a services-only procurement - Procurement conducted under CFTA and CETA trade agreement rules

Description

York University is seeking a digital marketing services provider with substantial experience in creating and managing paid media campaigns on platforms such as Google, Microsoft, LinkedIn, and Meta. The provider will be responsible for generating leads and conversions, increasing awareness, and meeting registration and conversion targets. The contract duration is 36 months with potential extensions, and the procurement is conducted through an open tender process under Canadian trade agreements. Proponents must submit qualifications, methodology, case studies, references, objectives, deliverables, and pricing details by May 4, 2026.

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