Opportunity
SAM #W50S9E26QS001
Sole Source Movie Theater Advertising for WA Air National Guard Recruiting (FY26)
Buyer
NGB USAR Activity WAANG
Posted
April 08, 2026
Respond By
April 18, 2026
Identifier
W50S9E26QS001
NAICS
541810
This opportunity involves a sole source procurement by the Washington Air National Guard for movie theater advertising services: - Sole source contract to National CineMedia LLC for advertising services - Advertising to be displayed on approximately 32 movie theater screens in Washington State - Campaign duration is 5 weeks, estimated to start in April 2026 - Estimated contract value is $25,000 - National CineMedia LLC is the only vendor due to exclusive advertising rights at the targeted theaters - No specific product part numbers or quantities; this is a service-based requirement - Place of performance is movie theaters across Washington State, with the contracting office at Camp Murray, WA
Description
This is a notification of intent to award a sole source acquisition to the National CinMedia LLC for advertising on movie theaters/screens under their exclusive license for advertising. The location of all these theaters are within the state of Washington. The requirement is for advertising to run on ~32 screens for a period of 5 weeks with a contract amount estimated at $25,000.00.