Port of Tacoma #032026-1024

NWSA Seeks Branding and Design Agency for Comprehensive Rebranding Initiative

The Northwest Seaport Alliance (NWSA), a partnership of the Ports of Seattle and Tacoma, is seeking a qualified branding and design agency to lead a comprehensive rebranding initiative. - Government Buyer: - Northwest Seaport Alliance (NWSA), located in Tacoma, WA - Also referenced as Port of Tacoma (NWSA) - Scope of Services: - Renaming the organization to better reflect its geographic location and mission - Developing a new organizational identity framework, including logo, visual identity, and messaging - Creating brand guidelines, toolkits, and creative assets for internal and external use - Conducting market research, stakeholder engagement (including in-person and virtual workshops), and multicultural brand adaptation - Providing implementation support, including launch strategy, communications, and possible execution support for rollout - Budget Options: - Silver: Up to $250,000 (with some references to $100K-$250K) - Gold: No budget constraint - Notable Requirements: - Board-level approvals for key milestones - Engagement with a broad range of stakeholders, including international partners and local communities - Innovation in brand testing and adaptation for multicultural audiences is valued - The successful vendor may be precluded from participating in subsequent contracts directly resulting from this work - No specific OEMs or vendors are named, as this is a solicitation for professional branding services - Place of Performance and Delivery: - Northwest Seaport Alliance, One Sitcum Plaza, Tacoma, WA - Port of Tacoma, Tacoma, WA - Broader Seattle/Tacoma region

Description

The Northwest Seaport Alliance (NWSA) is seeking proposals from qualified branding and design agencies to lead a comprehensive rebranding initiative. The project includes renaming the organization to reflect its geographic location, developing strong identity parameters, and creating a complete suite of visual identity assets to enhance its position in the international shipping marketplace. The contract period is one year with an option to renew for an additional year. The initiative aims to clarify the organization's market position and improve communication with international shipping partners, stakeholders, and local communities.

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