New York State Contract Reporter #C032025

SUNY Geneseo Solicits Out of State Media Buying Services (RFP #C032025)

SUNY Geneseo is seeking a qualified vendor to provide Out of State Media Buying Services for a four-year contract, supporting digital marketing campaigns targeting prospective students and families outside New York State. - Government Buyer: - State University of New York (SUNY), SUNY Geneseo - Primary contact: Cindy Cole, Assistant Director, Office of Procurement - Scope of Services: - Comprehensive media planning, buying, and account management for digital campaigns - Platforms include Google, Meta (Facebook/Instagram), TikTok, YouTube, Streaming Audio, CTV, Snapchat, Reddit, and others - Services include campaign calendar development, audience segmentation, media buying and optimization, performance measurement, monthly reporting, placement verification, post-buy analysis, billing, and reconciliation - Focus on out-of-state markets: New Jersey, Pennsylvania, Texas, Florida, Massachusetts, and Connecticut - Key Requirements: - Vendor must have experience running media campaigns for at least five higher education clients (including one SUNY institution), with at least three campaigns conducted outside the client's home state - Dedicated account manager with at least two years of relevant experience and an experienced account management team - Submission of a detailed media plan, media flowcharts, cost breakdowns, and post-campaign analyses - Strict adherence to annual budgets ($212,500/year; $850,000 total) and cost proposal submission requirements - Commission rates must be confirmed; affidavits of performance required - Participation goals: 6% Service-Disabled Veteran-Owned Businesses (SDVOB), 15% Minority Business Enterprises (MBE), 15% Women Business Enterprises (WBE) - OEMs and Vendors: - No specific OEMs or product vendors are named, as this is a services procurement - Competition: - Opportunity is open to all qualified media buying agencies with relevant higher education experience - Place of Performance: - SUNY Geneseo, 1 College Circle, Geneseo, NY 14454 (contracting office) - Media campaigns to be executed in out-of-state markets (NJ, PA, TX, FL, MA, CT)

Description

The State University of New York (SUNY) at Geneseo is soliciting proposals for Out of State Media Buying Services through a Request for Proposal (RFP) process. The contract term is four years, and the selected vendor will provide media buying services outside of New York State as specified in the RFP. The procurement includes requirements for media planning, account management, post-buy analysis, and adherence to budget constraints. The RFP emphasizes diversity goals including Service-Disabled Veteran-Owned Business and Minority/Women Business Enterprise participation. Proposals are due by April 29, 2026.

View original listing