Opportunity
Texas DIR/ESBD #RFP-7969-JW
Social & Digital Media Data Analytic Services for Texas Veterans Land Board
Posted
April 07, 2026
Respond By
May 07, 2026
Identifier
RFP-7969-JW
NAICS
541910, 541613
This opportunity seeks data analytics service providers to support the Texas General Land Office (GLO) and Veterans Land Board (VLB) in enhancing outreach to Texas Veterans through social and digital media campaigns. - Government Buyer: - Texas General Land Office (GLO) and Texas Veterans Land Board (VLB) - Products/Services Requested: - Social & digital media data analytic services - Development and execution of targeted social media campaigns - Use of data-driven insights and advanced analytics to optimize marketing - Goal to increase awareness of VLB benefits and boost applications/loans for land, home, and home improvement - OEMs and Vendors: - No specific OEMs or vendors are named in the solicitation - Unique or Notable Requirements: - Providers must hold dual CTCD/CTCM certification - Ability to serve multiple highway districts in Texas - Focus on outreach to military members and Veterans in Texas - Estimated Contract Value: - $750,000
Description
The Texas General Land Office and the Texas Veterans Land Board are seeking proposals from qualified data analytics service providers to develop and execute targeted social media campaigns. The objective is to use data-driven insights and advanced analytics to optimize marketing efforts, increase awareness of Veterans Land Board benefits among Veterans, and boost applications and loans related to land, home, and home improvement. The solicitation aims to enhance outreach to military members and Veterans in Texas through effective social media marketing strategies.