Wor-wic Community College Bidlocker #5801

Digital Advertising Services for Wor-Wic Community College

Wor-Wic Community College in Salisbury, Maryland is seeking a qualified vendor to provide comprehensive digital advertising services to support student recruitment, enrollment growth, workforce development, and community engagement. - Government Buyer: - Wor-Wic Community College (Exec. Director of Business Support Services: Allison Canada) - Scope of Services: - Strategic planning, development, implementation, management, and optimization of paid digital advertising campaigns - Media planning and buying across platforms such as Meta, LinkedIn, YouTube, and Google Ads - Geofencing, retargeting, audience targeting, and conversion tracking - Integration with the college's Ellucian Recruit CRM system - Analytics, performance reporting, and account management - Creative assets (digital layouts, video) provided by the college; separate pricing for creative services may be requested - Notable Requirements: - Emphasis on targeting local counties and compliance with accessibility standards - Vendor must support analytics and data analysis for enrollment conversion - No restrictions on vendor location; open to all qualified firms - Budget & Term: - Anticipated annual media spend budget: $256,000 to $305,000 - Initial contract term: one year, with four optional one-year renewals - No specific OEMs or product part numbers are mentioned, as this is a service-based solicitation.

Description

Wor-Wic Community College is seeking qualified firms to provide strategic digital advertising services aimed at supporting student recruitment, enrollment growth, workforce development initiatives, and community engagement. The selected vendor will be responsible for planning, developing, implementing, managing, and optimizing paid digital campaigns that align with the college's marketing goals. The solicitation includes detailed requirements, timelines, and expectations for campaign management and reporting.

View original listing