Valley Metro Opengov #2025-RFP-070

Valley Metro seeks marketing and advertising support services for up to five years

Valley Metro is seeking marketing and advertising support services to enhance public transportation engagement in the Phoenix metropolitan area. - Government Buyer: - Regional Public Transportation Authority and Valley Metro Rail, Inc. (Valley Metro) - Communications and Strategic Initiatives office - OEMs and Vendors: - No specific Original Equipment Manufacturers (OEMs) or vendors are named in this solicitation - Products/Services Requested: - Comprehensive marketing and advertising support services - Strategic planning - Media placement - Production - Public relations - Digital marketing - No specific products, part numbers, or purchase quantities are listed (services contract) - Unique or Notable Requirements: - Contract duration up to five years, with possible extension for other Arizona agencies - Evaluation based on capacity, experience, methodology, and price - Compliance with Arizona law and federal regulations - Nondiscrimination, equal employment opportunity, and Disadvantaged Business Enterprise (DBE) outreach and reporting required - Proposals must include signed offer form and required documentation

Description

Valley Metro, a regional public transportation authority, is soliciting sealed offers for marketing and advertising support services under a contract of up to five years starting around October 1, 2026. The services include strategic planning, media placement, production, public relations, and digital marketing to enhance customer experience and engagement. The solicitation outlines evaluation criteria including capacity, methodology, and price, and requires compliance with federal and state regulations. The contract may also be extended for use by other agencies in Arizona.

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