New Orleans Regional Transit Authority Procureware #RFQ RTAR_3557

Social Media and Analytics Platform Subscription for New Orleans Regional Transit Authority

This opportunity involves the New Orleans Regional Transit Authority (RTA) seeking a comprehensive social media and analytics platform for up to two years. - Government Buyer: - Regional Transit Authority (New Orleans Regional Transit Authority) - Contact: Leah McCraw - Products/Services Requested: - Social media and analytics platform subscription (up to 2 years) - Must support Single Sign On (SSO), one primary user, unlimited social profiles, at least 10 ad profiles, and 5 limited user roles - Advanced social listening, real-time sentiment monitoring, AI-powered summaries, customizable dashboards, and downloadable reports - Daily sampling of 5 topics (up to 3,000 mentions/day), unlimited quick search (30 days of data), and 13-month rolling data retention per topic - Support for Facebook, Instagram, TikTok, Reddit, and X - Direct reading/export of anonymized data, robust training, and customer support - Accessibility and data ownership requirements, transferable licenses, and comprehensive user guides - Training and technical support services - Training for new users (one-on-one, group, pre-recorded) - Technical support with 2-business-day response, customer success, and implementation resources - OEMs and Vendors: - No specific OEMs or vendors are named; solicitation is open to qualified providers - Unique/Notable Requirements: - Emphasis on data ownership, accessibility, and detailed reporting - Must provide robust analytics, AI-powered features, and support for multiple social networks - Comprehensive training and support required - Place of Performance: - Regional Transit Authority Headquarters, 2817 Canal Street, New Orleans, LA 70119

Description

The New Orleans Regional Transit Authority (RTA) is seeking a qualified vendor to provide a three-year subscription for a social media platform. The platform must include Single Sign On (SSO), support for one user, unlimited social profiles, and 10 ad profiles with social advertising and unlimited boost spend. Additional features include 5 limited user roles, daily sample rate of 5 topics with 3000 mentions per day, unlimited quick search on 30 days' data, data saved per topic for a 13-month rolling period, and access to customer success and support resources. The platform aims to provide social listening, analytics, and management capabilities to monitor public sentiment and engage customers effectively.

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