City of Sebastian MyVendorLink #ITN-2025-9052-EK

Award for Athletic Advertisement & Marketing Services for Volusia County Schools

This opportunity involves the School Board of Volusia County, Florida awarding a contract for athletic advertisement and marketing services across its school district. - Government Buyer: - School Board of Volusia County, Florida, Procurement Department - Awarded Vendor: - Side Effects, Inc. dba Power Ad Company - OEMs and Vendors Mentioned: - Daktronics, Inc. - Nevco Sports LLC - Varsity Scoreboards, LLC - Watchfire - Florida Athletic Network - I2 Visual, Inc. - Products and Equipment Categories: - Scoreboards for football, basketball, baseball/softball, lacrosse, soccer, tennis, pickleball, and volleyball - Scoreboard controls, clocks, courtside tables, field timers, goal lights - Video screens (indoor, outdoor, mobile trailer), LED displays (indoor, outdoor, monochrome, tri-color) - Time and temperature displays, banners, posters, presentation and display equipment, interactive solutions, control systems, cameras, and video equipment - Services Requested: - Implementation, management, and marketing of athletic advertising and sponsorship opportunities - Installation, repairs, maintenance, and compliance checks for all equipment - Value-added services such as installation and maintenance of signage, painting, cleaning, graffiti/vandalism cleanup, and safety inspections - Unique/Notable Requirements: - Commission structure based on net advertising revenue - Individual schools may select equipment manufacturers for specific upgrades - Compliance with federal and state regulations, local zoning, and school district policies - Full and open competition with three vendors submitting proposals - Period of Performance: - Initial three-year term with one optional three-year renewal - Place of Performance: - School Board of Volusia County, Procurement Department, 200 N. Clara Ave., DeLand, FL 32720 (districtwide services as needed)

Description

The School Board of Volusia County, Florida issued an Invitation to Negotiate (ITN) to solicit qualified firms to provide athletic sponsorship marketing and other advertising and marketing services. The successful proposer will implement, manage, and market athletic advertising opportunities to generate consistent and growing revenue while supporting and enhancing the District's branding. The contract is primarily for high schools but may be utilized by other schools in the District as needed. The initial contract term is three years with one optional three-year renewal period.

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