SAM #PANNGB-26-P-0000032047

Sole-Source Marketing and Recruiting Campaign for MA ANG with Boston 25 News 'Zip Trip'

This opportunity is for a sole-source contract to Boston 25 News (WFXT FOX 25) to provide a comprehensive marketing and advertising campaign supporting Massachusetts Air National Guard (MA ANG) recruiting efforts. - Sole-source, firm-fixed-price contract intended for Boston 25 News (FOX 25), Dedham, MA - Focused on the 'Zip Trip' summer event series to increase MA ANG brand awareness and generate recruiting leads - Services include: - Weekly live on-air segments each Friday morning - On-site MA ANG team presence at events - 300,000 live stream impressions on Boston25.com during the primary period - At least 104 exclusive tagged 15-second promos over 7 weeks - Monthly reporting on advertisement status - Contract period: 12-month base year, with four 12-month option years (up to 5 years total) - Primary performance is seasonal (April–September in base year, June–August in option years); off-season is for administrative tasks only - No other OEMs or vendors are specified; Boston 25 News is cited as the only provider of this unique program in the region - Not open for competitive quotes unless another source can demonstrate equivalent capability

Description

1. Description of Requirement: The U.S. Property Fiscal Office (USPFO) for Massachusetts, on behalf of the Massachusetts Air National Guard (MA ANG) Recruiting and Retention office, intends to award a firm-fixed-price, sole-source contract to Boston 25 News (WFXT FOX 25), located in Dedham, MA.

The requirement is for a comprehensive marketing and advertising campaign designed to increase brand awareness and generate recruiting leads for the MA ANG, provided in conjunction with the contractor's unique "Zip Trip" summer event series. The specific services required are detailed in the Performance Work Statement (PWS) Paragraph 5, which will be provided with any formal solicitation.

The period of performance will consist of a 12-month base year and four (4) subsequent 12-month option years.

2. Authority for Sole Source: The proposed contract action is for a commercial service for which the Government intends to solicit and negotiate with only one source under the authority of Federal Acquisition Regulation (FAR) 12.102(a). This authority allows for restricting competition in acquisitions for commercial products and services valued at or below the simplified acquisition threshold when the contracting officer determines that only one source is reasonably available to meet the Government's requirement.

Market research has determined that Boston 25 News is the only media outlet in the Massachusetts area that provides the unique "Zip Trip" program format, which is essential to meeting the agency's needs.

3. Notice and Response: This notice of intent is not a request for competitive quotes. No solicitation document is available at this time.

However, all responsible sources that believe they can meet the Government's requirement as stated herein may submit a capability statement, which shall be considered by the agency. A determination by the Government not to compete this proposed contract based upon responses to this notice is solely within the discretion of the Government. Information received will be used solely for the purpose of determining whether to conduct a competitive procurement.

Interested parties must provide clear and convincing evidence that they can meet the Government’s requirements. The capability statement must include company name, address, point of contact, CAGE code, and UEI number.

Responses must be submitted electronically to the Contracting Officer no later than 15 calendar days from the date of this publication.

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