Minnesota Supplier Systems #2000018167

Minnesota Department of Health Cannabis and Substance Misuse Prevention Campaign

This opportunity involves the Minnesota Department of Health seeking a contractor to develop and implement a statewide cannabis and substance misuse prevention campaign focused on pregnant, breastfeeding, and chestfeeding individuals. - Government Buyer: - Minnesota Department of Health, Maternal and Child Health Section, Child and Family Health Division - Commissioner of Administration, State of Minnesota - Products/Services Requested: - Development and implementation of a research-based, culturally responsive communications campaign - Includes campaign branding, educational materials, technical assistance, community partnerships, outreach, media buying, and ongoing impact evaluation - Training for Minnesota Department of Health staff to ensure long-term sustainability - Creation of resources and materials that can be updated and maintained for continued use - Program planning, implementation, and sustainability planning - Quantities and Line Items: - One comprehensive campaign program (no specific part numbers) - One line item for 'Cost Details' (quantity: 1) - Unique or Notable Requirements: - Focus on pregnant, breastfeeding, and chestfeeding individuals - Use of existing research and audience insights - Culturally responsive communications and harm reduction strategies - Robust IT security, data protection, and supply chain security certifications required - Adherence to accessibility and affirmative action standards - Strong preference for vendors with experience in Minnesota public health campaigns and established community relationships - OEMs and Vendors: - No specific OEMs or product manufacturers are mentioned; this is a professional services opportunity - Estimated Contract Value: - Up to $1,000,000 - Place of Performance: - Statewide in Minnesota, with primary activities coordinated through the Minnesota Department of Health

Description

The Minnesota Department of Health is soliciting proposals to develop and implement a statewide cannabis and substance misuse prevention campaign targeting people who are pregnant and breastfeeding. The program aims to use existing research and audience insights to create culturally responsive communications about the risks of cannabis use during pregnancy and breastfeeding, harm reduction strategies, and substance use disorders. The campaign will include a unified brand, educational materials, technical assistance, community partnerships, and ongoing impact evaluation. Additionally, the program will build long-term sustainability by training MDH staff and ensuring materials can be updated and maintained for continued use across Minnesota's public health systems.

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