CanadaBuys #DC-2026-JW-02

Destination Canada Seeks Marketing and PR Services for Japan Market

Destination Canada, a federal Crown corporation, is seeking a qualified service provider to deliver comprehensive marketing services for the Japanese market. - Government Buyer: - Destination Canada (Canadian Tourism Commission), managed by the Procurement Office - Scope of Services: - Marketing and digital services, including social media management, content creation, campaign planning, influencer engagement, and reporting for platforms such as Facebook, X (Twitter), Instagram, and YouTube - Media relations and public relations (MRPR), including media monitoring, crisis management, press release and newsletter drafting/distribution, media inquiry follow-up, and media partnership development - Event management for tradeshows, events, and seminars, including creative development, budgeting, vendor coordination, entertainment programming, and post-event reporting - Strategic brand partnership management, including researching, proposing, negotiating, and managing partnerships aligned with DC's content strategy - Translation and localization services between English, French, and Japanese for promotional materials, web content, and documents - Key Requirements: - Minimum five years of experience in the Japanese market - Fluency in both English and Japanese - Ability to attend in-person meetings in Japan and collaborate with DC's teams in Canada and Asia - Pricing proposals must be submitted in Japanese Yen, covering both monthly retainer and project-based costs - Collaboration with DC headquarters and regional teams is essential - Contract Details: - Initial term of up to three years, with options for two additional one-year extensions (maximum 60 months) - No exclusivity or guaranteed volume - Locations: - Work to be performed in Japan (notably Tokyo), with collaboration at DC's headquarters in Vancouver, BC, and Wendake, Quebec - No OEMs or specific product vendors are named, as this is a service-based solicitation.

Description

Destination Canada (DC) is soliciting proposals through a Negotiated Request for Proposal (NRFP) for various marketing services targeting the Japanese market. The services include marketing and digital services, media relations and public relations, event management, strategic brand partnership management, and translation services. The contract duration is estimated at 60 months starting from September 1, 2026, and the procurement method is competitive open bidding with selection based on the highest combined rating of technical merit and price.

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