Merx #COR20260303

CBC/Radio-Canada Weekly Rolling Audience Survey RFP

CBC/Radio-Canada is seeking proposals for a comprehensive Weekly Rolling Audience Survey to monitor media consumption across Canada. - Government Buyer: - CBC/Radio-Canada - Services Requested: - Weekly Rolling Audience Survey service - Survey must cover all regions of Canada, including the North - Must include both anglophone and francophone respondents - Survey topics include usage of CBC/Radio-Canada, Netflix, YouTube, Spotify, CNN, Instagram, and other services - Data to be collected on time of day and devices used for content consumption - Contract Details: - Initial term of two years - Three additional one-year extension options - Unique Requirements: - Supplier must demonstrate expertise in designing and executing rolling audience surveys with broad demographic and geographic coverage - No specific OEMs or vendors are named; focus is on survey methodology and execution - Submission via MERX portal - Place of Performance: - All regions of Canada, including the North

Description

CBC/Radio-Canada is seeking proposals for a Weekly Rolling Audience Survey covering respondents from all regions of Canada, including anglophone and francophone populations and the North. The survey will capture usage of multiple services, channels, and platforms such as CBC/Radio-Canada, Netflix, YouTube, Spotify, CNN, Instagram, including time of day and devices used. The contract may be for two years with three one-year extension options. Proposals must be submitted electronically through MERX by May 4, 2026.

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