Opportunity

George Mason University Cobblestone #GMU-SS1114-25

Award for Bookstore and Retail Store Management at George Mason University

Posted

November 14, 2025

Respond By

January 05, 2026

Identifier

GMU-SS1114-25

NAICS

451211, 452319

George Mason University has awarded a comprehensive contract for bookstore and retail operations across its campuses, focusing on student access, technology integration, and campus engagement: - Government Buyer: - George Mason University (Purchasing Department, Auxiliary Services, Auxiliary and Business Services) - OEMs and Vendors: - A Book Company LLC dba eCampus.com (prime contractor, exclusive provider of course materials and online/physical bookstore operations) - Rally House (subcontractor for on-site retail store operations, merchandising, and renovations) - Apple (technology products for Patriot Tech retail) - Products and Services Requested: - Course materials (textbooks, digital content, inclusive access, OER, access cards, custom course packs) - General merchandise (apparel, gifts, technology accessories, convenience goods) - Apple computers and accessories (Patriot Tech) - Branded iPad kiosks (2 units) - Retail store management and operations (physical and eCommerce) - Store renovations and upgrades ($250,000 capital investment by Rally House) - Course material operations and integration with university systems (including Canvas) - Community engagement, event support, marketing, and sponsorships - Annual scholarships and marketing budgets - Unique or Notable Requirements: - Both eCampus.com and Rally House must be authorized Apple resellers to operate Patriot Tech - Full integration with university systems and consolidated financial reporting - Timely and equitable access to course materials, including ADA and accessibility compliance - Data security, background checks, and PCI compliance - Minimum annual guarantees (ranging from $250,000 to $750,000 depending on service scope) - Capital investments for store transformation and ongoing renovations - Emphasis on affordability, faculty autonomy, and student engagement - Period of Performance: - Five-year base contract with one five-year renewal option - Transition and readiness activities prior to start; phased renovations in year one - Minimum annual guarantee of $315,000 for the initial contract year - Primary Locations: - George Mason University Campus Stores (Fairfax and Mason Square, Arlington) - 4400 University Drive, Fairfax, VA 22030 (Purchasing Department contracting office)

Description

This contract involves the operation and management of the George Mason University Bookstore and related retail and eCommerce sites. The contractor, A Book Company LLC dba eCampus.com, along with subcontractor Rally House, will manage physical campus stores, online retail merchandise, and support for regional campuses and athletics venues. The scope includes course material operations, retail staffing, merchandising, inventory planning, store renovations, and community engagement. The contract term is five years with one five-year renewal option, starting July 1, 2026.

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