Opportunity
City of Sacramento PlanetBids #RFP# P26171121001
Sacramento Digital Marketing Services for Convention Center and Performing Arts District
Posted
January 08, 2026
Respond By
April 10, 2026
Identifier
RFP# P26171121001
NAICS
541810
The City of Sacramento is seeking professional digital marketing services to support the SAFE Credit Union Convention Center and Performing Arts District. - Government Buyer: - City of Sacramento, Department of Convention and Cultural Services - Services Requested: - Digital marketing services including: - Search Engine Optimization (SEO): audits, keyword research, on-page and technical SEO - Google Ads (Paid Search) management: campaign setup, optimization, and reporting - Social media marketing and advertising: content planning, paid campaigns, audience targeting, and monthly performance reporting - Services support a wide range of events: performing arts, concerts, conventions, theatrical productions, touring shows, community events, and cultural programming - Notable Requirements: - Measurable, data-driven performance insights - Support for both ticketed and free events - Local Business Enterprise preferences apply - Multiple awards possible; evaluation based on qualifications, strategy, work plan, and cost - No specific OEMs or product part numbers are mentioned - Estimated contract value: up to $300,000 over five years (maximum $60,000 per year) - Place of Performance: - SAFE Credit Union Convention Center and Performing Arts District, Sacramento, CA
Description
The City of Sacramento's Department of Convention and Cultural Services is soliciting proposals for professional digital marketing services to increase awareness, drive ticket sales, improve event attendance, and enhance brand visibility across various venues and programming. The services include strategic planning, execution, optimization, and reporting in SEO, Google Ads management, and social media marketing. The contract duration is five years, starting around June 2026, with a budget of approximately $300,000 and a maximum of $60,000 per year. Bids must be submitted electronically via the PlanetBids system by April 10, 2026.