New York State Contract Reporter #2133637

CUNY Seeks Advertising Campaign on NJ Transit and PATH for Student Recruitment

This opportunity involves a short-term advertising campaign for the City University of New York (CUNY) targeting major commuter-rail hubs and transit vehicles in New Jersey and New York City: - Government Buyer: - City University of New York (CUNY), University Central Office, CUNY Central Procurement - Products/Services Requested: - Advertising campaign services for placement of print advertisements - Focus on NJ Transit and PATH buses and commuter rails across New Jersey and NYC boroughs (Bronx, Kings, New York, Queens, Richmond) - Service line item: Placement of print ads to promote CUNY colleges, programs, and initiatives - OEMs and Vendors: - No specific OEMs or vendors are named; open to qualified advertising service providers - Quantities and Part Numbers: - One campaign (service quantity: 1); no part numbers specified - Unique or Notable Requirements: - Campaign duration is one month - Discretionary procurement valued under $50,000, targeting small businesses - Vendors must provide an estimate, media plan, and proposal - Emphasis on high-visibility print advertising at key transit locations in both states - Places of Performance and Delivery: - NJ Transit and PATH systems in New Jersey and New York City boroughs - CUNY Central Procurement Office, 205 East 42nd Street, 10th Floor, New York, NY 10017

Description

The City University of New York (CUNY) is seeking proposals for a one-month advertising campaign to place print advertisements at key commuter-rail hubs within the NJ Transit system and PATH buses throughout New Jersey and New York City. The goal is to attract and inform prospective students about CUNY's colleges, programs, and initiatives to support university-wide recruitment and retention efforts. The contract term is from May 11, 2026, to June 7, 2026, and interested parties must submit estimates, media plans, and proposals by April 23, 2026.

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