Georgia Procurement Registry #58300-eRFP-000001713-2026

Marketing Research and Branding Services for Middle Georgia State University

Middle Georgia State University is seeking a qualified supplier to provide marketing research and branding services through an electronic RFP process. - Government Buyer: - Middle Georgia State University (state entity in Georgia) - Products/Services Requested: - Marketing research to evaluate the effectiveness of current advertisements, marketing collateral, and digital marketing assets (including the MGA website and social media) - Comprehensive analysis and actionable recommendations to improve marketing strategies - Services align with NIGP codes: 91522 (Communications Marketing), 91876 (Marketing Consulting), and 96153 (Public Opinion Surveys) - OEMs and Vendors: - No specific OEMs or vendors are named in the solicitation - Unique or Notable Requirements: - Supplier must provide thorough market research and strategic branding recommendations - No part numbers or specific purchase quantities are specified - Focus is on service quality and actionable insights for university marketing

Description

Middle Georgia State University is seeking a qualified supplier to provide marketing research and branding services. The scope includes conducting market research to assess the relevance and effectiveness of existing advertisements, marketing collateral, and digital marketing assets such as the university's website and social media. This procurement is issued as an electronic Request for Proposals (eRFP) under the State Purchasing Act. The contract aims to enhance the university's marketing strategies through comprehensive analysis and recommendations.

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