University of Missouri Ionwave #26-0096

University of Missouri Solicitation for Marketing and Advertising Services Using Varsity Athlete NILs

The University of Missouri is seeking proposals for marketing and advertising services that leverage the names, images, and likenesses (NILs) of varsity intercollegiate athletes to promote its athletic programs and university brand. - Government Buyer: - University of Missouri System, UM Procurement Office - Covers both Mizzou Athletics (18 varsity teams, ~500 athletes) and UMKC Athletics (14 varsity teams, 250 athletes) - Services Requested: - Design and execution of sports marketing campaigns featuring student-athletes - Promotion of ticket sales, fundraising, community engagement, and overall university promotion - Negotiation and management of NIL agreements with student-athletes - Compensation and tax documentation for student-athletes - Compliance with NCAA, state, and university NIL policies - Creation of a Q-score formulation for fair market valuation of NILs - Adherence to digital accessibility standards (WCAG 2.2 A and AA) - Use of a content management system for campaign execution - Notable Requirements: - Suppliers must be independent legal entities and able to become licensed through the University's licensing agent (Collegiate Licensing Company) - Awards may be made to one or multiple suppliers on a non-exclusive basis - Suppliers are responsible for all agreements and payments to student-athletes - No specific OEMs or vendors are named, as this is a service-based solicitation. - Place of Performance and Delivery: - UM Procurement, 2910 LeMone Industrial Boulevard, Columbia, MO 65201 - 801 Conley Avenue, 325 Jesse Hall, Columbia, MO 65211 - Contract Term: - Initial term of one year with four optional one-year renewals

Description

The University of Missouri is soliciting proposals for marketing and advertising services that utilize the names, images, and likenesses (NILs) of varsity intercollegiate athletes. The scope includes designing and executing marketing campaigns to promote university athletics, fundraising, and community engagement, while ensuring compliance with NCAA, state, and university policies. The contract term is from July 1, 2026, through June 30, 2027, with options to renew for four additional one-year periods. Award(s) may be made to one or multiple suppliers on a non-exclusive basis.

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