California State University SCIQuest #CSUCH-RFP-00000798

Full-Service Marketing Agency Sought for Chico State Enrollment and Branding

California State University, Chico is seeking a qualified full-service marketing agency to enhance its enrollment and brand presence. - Government Buyer: - California State University, Chico - OEMs and Vendors: - No specific OEMs or vendors are named in this solicitation - Products/Services Requested: - Full-service marketing agency services - Development and execution of paid marketing strategies - Focus on enrollment-driven performance marketing - Long-term brand-building campaigns - Unique or Notable Requirements: - Demonstrated expertise in higher education marketing - Ability to deliver both immediate performance and sustained branding results

Description

California State University, Chico is seeking proposals from qualified full-service marketing agencies with expertise in higher education. The agency will be responsible for developing and executing paid marketing strategies focused on enrollment-driven performance marketing as well as longer-term brand-building efforts. This solicitation aims to enhance the university's marketing impact through strategic and effective campaigns. The RFP is open for submissions until April 13, 2026.

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