Opportunity
Alberta Purchasing #AB-2024-08981
Award for Longitudinal Survey of Sports Betting Ads for University of Calgary
Posted
October 18, 2024
Identifier
AB-2024-08981
NAICS
541910
This award notice details a contract from the University of Calgary for a longitudinal survey on sports betting advertisements: - Government Buyer: - University of Calgary (Canadian higher education institution) - OEMs and Vendors: - YouGov (sole vendor and service provider) - Services Requested: - Longitudinal survey of sports betting ads - Recruitment, programming, and data collection from 1,000 adults in Ontario and 500 adults in Alberta - 20-minute online surveys administered at baseline, 3-month, 6-month, and 12-month intervals - Unique or Notable Requirements: - Surveys must be conducted online and repeated at specified intervals - Focus on adults in Ontario and Alberta - Direct award for market research and educational survey services - No specific products or part numbers are referenced - Contract value is $149,700 - Procurement posted on the Alberta Purchasing website
Description
The University of Calgary intends to award a 1-year contract to YouGov to recruit, program, and collect survey data from 1000 Ontarian adults and 500 Albertan adults. The project involves conducting online surveys consisting of 20-minute sessions at baseline, 3-month, 6-month, and 12-month follow-ups. This procurement relates to services in market research and educational surveys. The contract is a direct award with an estimated value of $149,700.