SAM #W50SX26Q0004

Statewide High School Advertising Services for Delaware Air National Guard

The Delaware Air National Guard is seeking information from qualified firms for a comprehensive statewide high school advertising campaign to support recruiting and brand awareness. - Government Buyer: - Delaware Air National Guard, 166 Mission Support Contracting (under Department of Defense and National Guard Bureau) - OEMs and Vendors: - No specific OEMs or vendors are named; open to qualified advertising service providers - Products/Services Requested: - Digital advertising (20-second rotating digital ads on gymnasium scorer’s tables) - Static banner advertising (indoor and outdoor banners, 3x5 to 5x6 feet) - Audio announcements (PA announcements during athletic events) - Community engagement (one partnership night or similar event per school per year for recruiting personnel) - Scope: - Campaign to cover approximately 15–16 high schools across Delaware, including Smyrna, Indian River, Dover, Woodbridge, Lake Forest, Middletown, Ceasar Rodney, Appoquinimink, Concord, Mount Pleasant, Alex I du Pont, Brandywine, Padua Academy, Milford, and Sussex Central High Schools - Unique or Notable Requirements: - Ability to provide comprehensive advertising services across multiple schools - Established relationships with Delaware high school districts and athletic departments - Performance monitoring and reporting for digital and static advertisements - Respondents must submit capability statements, information on exclusive advertising agreements, school access, and reporting methods

Description

SOURCES SOUGHT SYNOPSIS

Title: Sources Sought for Statewide High School Advertising Services

Notice ID: W50S6X26Q0004

Document Type: Sources Sought Notice

Agency: Delaware Air National Guard, 166 Mission Support Contracting

Classification Code:

Primary NAICS: 541850 – Indoor and Outdoor Advertising Product Service Code (PSC): R701 - Support- Management: Advertising

Response Date: April 15, 2026, 1700 EDT

Contact Point:

Primary: Bryan Driscoll, Contracting Officer, Bryan.Driscoll.5@us.af.mil Secondary: Katesha Tolson, Contract Specialist, katesha.tolson.1@us.af.mil

1.0 SYNOPSIS

This is a Sources Sought Synopsis, NOT a solicitation for proposals, proposal abstracts, or quotations. The purpose of this notice is to conduct market research to identify parties having an interest in and the resources to support the requirement for a statewide high school advertising campaign. The Government is seeking to identify qualified sources under the North American Industry Classification System (NAICS) Code 541850, Outdoor Advertising. The information received will be used to determine the appropriate acquisition strategy, including whether a small business set-aside is a viable option. All small business categories are encouraged to respond. The Government is not obligated to and will not pay for any information received from potential sources as a result of this synopsis.

2.0 BACKGROUND

The Delaware Air National Guard has a requirement to procure comprehensive advertising services to enhance brand awareness and support recruiting engagement among target-age demographics. The campaign will span approximately 15–16 high schools across the state of Delaware, providing consistent exposure during high-traffic athletic events to students, parents, and local communities.

3.0 DRAFT REQUIREMENT / SCOPE OF WORK

The Government is seeking a contractor to provide all necessary resources to execute a statewide advertising campaign. The anticipated scope includes, but is not limited to, the following services across approximately 15-16 designated high schools:

Digital Advertising: Display of 20-second rotating digital advertisements on indoor gymnasium scorer’s tables during high-traffic athletic events. Static Banner Advertising: Provision, placement, and removal of indoor and outdoor banners (approximately 3’x5’ to 5’x6’) in high-visibility locations. Audio Announcements: Coordination and execution of Public Address (PA) announcements during select athletic events. Community Engagement: Facilitation of one (1) "partnership night" or similar engagement event per school, per year, for recruiting personnel.

The schools include: Smyrna High School, Indian River High School, Dover High School, Woodbridge High School, Lake Forest High School, Middletown High School, Ceasar Rodney High School, Appoquinimink High School, Concord High School, Mount Pleasant High School, Alex I du Pont High School, Brandywine High School, Padua Academy, Milford High School, and Sussex Central High School.

4.0 INFORMATION REQUESTED FROM INTERESTED PARTIES

Interested parties are requested to submit a capability statement that demonstrates their ability to perform the services described in Section 3.0. Responses must be limited to 5 pages and should include the following information:

Part 1: Company Information

Company Name and Address. Unique Entity ID (UEI) and CAGE Code. Company Point of Contact (Name, Title, Phone Number, and Email Address). Confirmation of active registration in the System for Award Management (SAM.gov). Confirmation of capability to invoice through the Procurement Integrated Enterprise Environment (PIEE) / Wide Area Workflow (WAWF).

Part 2: Socio-Economic Status

Please provide your company's business size status under NAICS 541850 (Small Business or Other than Small Business). If a Small Business, please specify all applicable socio-economic categories: Small Disadvantaged Business (SDB) 8(a) Program Participant Service-Disabled Veteran-Owned Small Business (SDVOSB) Woman-Owned Small Business (WOSB) Economically Disadvantaged Woman-Owned Small Business (EDWOSB) Historically Underutilized Business Zone (HUBZone) Small Business

Part 3: Capability and Past Performance

A detailed narrative describing your firm’s capabilities to meet the requirements outlined in Section 3.0. Provide at least two (2) examples of relevant past performance on contracts of similar size, scope, and complexity within the last three (3) years. Please include the contract number, agency/customer name, period of performance, and a brief description of the work performed. Specifically address your company's experience and established relationships with high school districts and athletic departments, particularly within Delaware if applicable.

Part 4: Specific Questions

Does your company currently hold any exclusive advertising agreements with high schools or school districts in Delaware? If so, please describe the nature of this exclusivity. Are you able to advertise in the schools listed? Is yes, all of them? If no, what school can you advertise in? Describe your approach to verifying and reporting the delivery of digital and static advertisements for performance monitoring.

5.0 SUBMISSION INSTRUCTIONS

Interested parties who consider themselves qualified to perform the services are invited to submit a response to this Sources Sought Notice by the response date and time. All responses shall be submitted electronically via email to the primary contact point listed above.

Subject Line: "Sources Sought Response: High School Advertising - [Your Company Name]" Format: Please submit your response as a single PDF or Microsoft Word document.

6.0 DISCLAIMER

This Sources Sought notice is issued solely for information and planning purposes and does not constitute a solicitation. All information received in response to this notice that is marked as proprietary will be handled as such. The Government will not be liable for or suffer any consequential damages for any proprietary information not properly identified. Responses to this notice are not offers and cannot be accepted by the Government to form a binding contract. Responders are solely responsible for all expenses associated with responding to this notice. No feedback or evaluations will be provided to companies regarding their submissions. The Government may or may not elect to issue a solicitation for these services in the future.

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