Federal Register #FTC-2026-0364

FTC Requests Public Comment on Extension of Information Collection for Affiliate Marketing Rule

This notice concerns the Federal Trade Commission's (FTC) request for public comment on extending its information collection requirements under the Affiliate Marketing Rule. - Government Buyer: - Federal Trade Commission (FTC), Office of the Secretary - Consumer Financial Protection Bureau (CFPB) is also referenced for joint enforcement - Office of Management and Budget (OMB) is involved in the clearance process - OEMs and Vendors Mentioned: - Federal Trade Commission (FTC) - Consumer Financial Protection Bureau (CFPB) - Office of Federal Procurement Policy (OFPP), Department of Defense (DOD), General Services Administration (GSA), and National Aeronautics and Space Administration (NASA) are referenced in a regulatory context - Products/Services Requested: - No products or services are being procured - The notice is for public comment on the extension of regulatory information collection requirements - The Affiliate Marketing Rule requires certain motor vehicle dealers to provide consumers with notice and an opportunity to opt out of marketing solicitations - No recordkeeping or reporting requirements are imposed by this rule - Unique or Notable Requirements: - The extension is for three years under the Paperwork Reduction Act (PRA) - Applies to certain motor vehicle dealers - Focus is on consumer privacy and marketing opt-out provisions - No procurement of goods or services is involved; this is a regulatory information collection notice

Description

The Federal Trade Commission (FTC) requests an extension for three years of the current Paperwork Reduction Act (PRA) clearance for information collection requirements related to its Affiliate Marketing Rule, which applies to certain motor vehicle dealers, and its shared enforcement with the Consumer Financial Protection Bureau (CFPB) of provisions of the CFPB's Regulation V. The current clearance expires on April 30, 2026, and the FTC is seeking public comments on the extension. The information collection involves providing consumers notice and an opportunity to opt out of certain marketing solicitations, with no recordkeeping or reporting requirements.

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