Little Rock School District Ionwave #RFP26-011 Addendum 1

LRSD Seeks Public Relations, Marketing, and Advertising Services

This opportunity involves the Little Rock School District (LRSD) seeking qualified firms to provide public relations, marketing, and advertising services: - Government Buyer: - Little Rock School District (LRSD) Procurement Department - Scope of Services: - Implementation and coordination of public relations, marketing, and advertising plans - Services must align with LRSD’s Strategic Plan and be guided by a recent audit - Main objective is to promote LRSD’s brand and programs to improve student recruitment and retention - Vendor Requirements: - Minimum three years of experience in comparable marketing and public relations services - Preference for firms with a proven track record in Central Arkansas - Evaluation Criteria: - Company profile, qualifications, approach to work, references, and fees - Submission Details: - All proposals must be submitted electronically via the District’s procurement portal - No specific OEMs or products are requested; this is a services-only contract

Description

The Little Rock School District is seeking proposals to implement and coordinate public relations, marketing, and advertising plans aligned with the District's Strategic Plan and recent audit findings. The goal is to promote the District's brand and programs to enhance student recruitment and retention. Proposals must demonstrate experience in the Central Arkansas region, and the contract will be awarded based on company profile, qualifications, approach, references, and fees. Submission is electronic via the District's procurement portal by April 7, 2026.

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