Arizona Procurement Portal #BPM005809

Travel Industry Marketing and Media Relations Services for Arizona Office of Tourism

The Arizona Office of Tourism is seeking comprehensive travel industry marketing and media relations services to promote tourism in the state. - Government Buyer: - Arizona Office of Tourism (Phoenix, Maricopa County, Arizona) - OEMs and Vendors: - No specific Original Equipment Manufacturers (OEMs) or vendors are named in this solicitation - Products/Services Requested: - Monthly retainer for travel industry marketing services (1 unit) - E-newsletters for trade industry marketing (2 units) - Escorted familiarization (FAM) tours (3 units) - Participation in travel/tourism industry trade shows (4 units) - Sales missions (5 units) - Cooperative marketing campaigns (6 units) - Strategic brand partnerships (7 units) - General consumer marketing services (8 units) - Translation, editorial, and proofreading services (9 units) - Media relations services including: - E-newsletter localization and distribution (10 units) - Escorted group press trips (11 units) - Individual press trips (12 units) - Press release localization and distribution (13 units) - PR/media trade shows (14 units) - Media missions (15 units) - Unique or Notable Requirements: - Services cover both trade and consumer marketing, as well as media relations - Multiple as-needed services for flexibility in execution - Emphasis on localization, translation, and editorial quality - No hardware or physical products are being procured; all requirements are for professional services - Place of Performance: - Arizona Office of Tourism, Phoenix, Maricopa County, Arizona

Description

This solicitation from the Arizona Office of Tourism seeks travel industry marketing services, including monthly retainers, e-newsletters, escorted familiarization tours, trade shows, sales missions, cooperative marketing campaigns, strategic brand partnerships, general marketing services, translation and editorial services, and various media relations activities. The scope covers both trade and consumer marketing efforts, as well as media relations such as press trips and press release distribution. The solicitation includes multiple line items with specific service categories and quantities. The bid response due date is November 17, 2023.

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