Opportunity
Michigan VSS #RFP-171-210000001333-2
Statewide Marketing and Advertising Services Award for Michigan
Posted
March 10, 2021
Respond By
April 16, 2021
Identifier
RFP-171-210000001333-2
NAICS
541810, 541830, 541850, 541870, 541890
The State of Michigan has awarded a contract for Statewide Marketing and Advertising Services to support multiple state agencies. - Government Buyer: - State of Michigan, Downtown Lansing office - Awarded Vendor: - BROGAN & PARTNERS ADVERTISING CONSULTANCY INC - Other Vendors Considered: - KING MEDIA INC - NOVE COMMUNICATIONS INC - Cumulus Media New Holdings, Inc - GUD MARKETING INC - Duffey, Petrosky and Company LLC - Products/Services Requested: - Comprehensive marketing and advertising services - Includes outdoor billboard advertising and other media formats - NIGP code 915-00 (Advertising Services) - No specific part numbers or purchase quantities listed - Notable Requirements: - Ability to provide advertising and marketing services statewide - Services must be available for use by multiple state agencies - OEMs: Not applicable (services procurement) - Place of Performance: - State of Michigan, Downtown Lansing (primary office) - Services to be delivered statewide
Description
This solicitation is a Request for Proposal (RFP) for Statewide Marketing and Advertising Services for the State of Michigan. The State seeks marketing and advertising services to be utilized by multiple state agencies. The RFP includes a schedule for proposal submission, evaluation criteria, and a question and answer period. The awarded vendor will provide advertising services such as outdoor billboards and other marketing efforts statewide.