Merx #RQQ-2025-CMBM-104

Metrolinx Solicitation for Marketing Content Creator and Influencer Services (2nd Stage VOR)

Metrolinx, a government agency in Southern Ontario, Canada, is seeking experienced firms for marketing content creator and influencer services under its 2nd Stage Vendor of Record (VOR) process. - Government Buyer: - Metrolinx (Southern Ontario, Canada) - Services Requested: - Marketing content creator and influencer services - Planning and executing creator/influencer marketing campaigns - Content strategy, media execution, account management, creative services - Operational strength, scalability, and campaign effectiveness reporting - Requirements: - Firms must demonstrate five to seven years of relevant experience - Personnel must cover account management, creative services, and media execution - Ability to collect, analyze, and report campaign data and insights - No specific OEMs or vendors are named - No products are requested; focus is exclusively on marketing services

Description

Metrolinx is soliciting submissions for marketing content creators and influencers with a focus on influencer campaigns that include content strategy and media execution. The contract requires experience in planning and executing creator and influencer marketing campaigns over 5 to 7 years, with personnel covering account management, creative services, and media execution. The project emphasizes operational strength, scalability, and the ability to collect data and insights on campaign effectiveness. Submissions must be sent electronically via MetrolinxMERX EBS by April 23, 2026.

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