Burbank Planet bids #RFP BWP-2026-004

Comprehensive Marketing and Communications Services for Burbank Water and Power

The City of Burbank, through its Burbank Water and Power (BWP) department, is seeking qualified firms to provide comprehensive marketing and communications services for its Sustainability, Marketing & Strategy Division. - Government Buyer: - City of Burbank, Burbank Water and Power (BWP) - Sustainability, Marketing & Strategy Division - Scope of Services: - Strategic marketing and communications support to enhance public awareness and engagement - Public relations, content creation, and crisis communications (including up to 6 press releases per year and rapid response planning) - Event coordination (up to 8 events per year), media outreach, and media training - Creative services: campaign concepting, graphic design for print and digital, social media content, and website design/support (including accessibility audits and SEO recommendations) - Video production and photography: concept development, scripting, filming, editing, closed captioning, and rights management - Notable Requirements: - Services must align with BWP's brand identity, communication goals, and commitment to transparency, accessibility, and community trust - Pricing to be provided as hourly rates or fixed packages - Mandatory virtual pre-bid meeting and strict submission format (wet signatures only) - Adherence to Burbank Municipal Code protest procedures - Prospective Vendors (not OEMs): - Multiple marketing and communications firms listed as potential bidders - Place of Performance: - City of Burbank, Burbank Water and Power (BWP), 305 E. Olive Avenue, Burbank, CA 91502 - Contract Term: - Initial one-year contract with up to three one-year extension options - Service commencement targeted for July/August; proposals valid for 120 days

Description

The City of Burbank, through Burbank Water and Power (BWP), is soliciting competitive proposals from qualified firms or consultants to provide comprehensive marketing and communications services. The selected partner will deliver strategic, creative, and results-oriented marketing support to enhance public awareness, promote BWP programs and initiatives, and strengthen engagement with residents, businesses, and stakeholders. Proposals must be submitted electronically via PlanetBids, with separate technical and pricing files, and the process includes a mandatory virtual pre-bid meeting and a structured evaluation and award schedule.

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