Quebec SEAO #202512AO-197

Héma-Québec Seeks Digital Performance Marketing Services Provider

Héma-Québec, a provincial agency in Quebec, Canada, is seeking a qualified service provider for digital performance marketing services to enhance its campaign planning and optimization efforts. - Government Buyer: - Héma-Québec (provincial agency, Quebec, Canada) - Scope of Services: - Planning, deployment, optimization, and measurement of digital performance campaigns focused on conversion - Includes online and social media advertising, marketing advisory, internet advertising, and campaign management - Emphasis on measurement integrity (cybermetrics), continuous improvement, and integration of artificial intelligence into campaign operations - OEMs and Vendors: - No specific OEMs or vendors are named; open to qualified service providers - Unique or Notable Requirements: - Expertise in digital campaign management, cybermetrics, and AI integration - Provider must ensure measurement integrity and support continuous improvement - Period of Performance: - Estimated duration of 36 days, with two possible one-year renewal options - Place of Performance: - Services to be performed in Montreal, Quebec, at Héma-Québec's facility (4045, Boul. Côte-Vertu, Montréal, QC, H4R2W7)

Description

This call for tenders seeks a service provider to plan, deploy, optimize, and measure digital performance campaigns focused on conversion. The provider must ensure measurement integrity (cybermetrics), continuous improvement, and integrate artificial intelligence into the campaigns. The contract involves digital marketing support services including online and social media advertising, marketing advisory, internet advertising, and campaign services. The work is to be delivered in Montreal with a contract duration of 36 days plus renewal options.

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